One area that I am working on for Ten Foot Table is improving my conversion rate. Part of the solution is improving buyer confidence. I already show the SSL badge from GeoTrust to show that my store is secure. I also post the store policies for people to read and I intentionally made them simple. One new idea I had was to reference the good feedback I have earned as an eBay seller since 2002. I figure that I should get some credit for that 100% feedback rating!

So I searched for a solution and found a great free tool called AUCTIONFB. This tool displays a simple badge that shows your feedback rating, eBay user name, feedback score, and the date it was last verified. It works with several different eBay locales and has ten different color options. There is a registration process, but this is necessary. The tool needs to know your eBay user name and you also need an account so you can change settings later.

I added the widget to my right sidebar so that it displays below my other badges of trust. If you like, click over to Ten Foot Table and see how it looks.

Back in April, I posted that I would follow three internet marketing experts. Now I have decided to follow one more expert that I found on Twitter! Her name is Lynn Terry and she has a blog called ClickNewz. What I like about Lynn is her writing voice and the real help she gives to people just starting out. When you read what Lynn says, you really believe that you can do it. It gives me hope too that I can go it on my own and truly be a Daddy that works at home!

Lynn also has a forum called Self Starters Weekly Tips, which I joined. So far I am only lurking, but that won’t last for long. I like to participate and learn through forums. She also has a weekly webinar and email newsletter that are free! Follow the links I included and look around. Tell me what you think. I think that Lynn has a lot of good advice to share that will definitely be of benefit to you.

As you know, if you read this blog, Joel Comm is one of the internet marketing experts I listen to. Apparently he can’t keep a secret.

For some reason, he took it upon himself to tell the stories of ordinary people who have made some very extraordinary achievements.

You may know Joel as the guy who figured out how to make Google’s Adsense a money-pumping oil well and then turned around and wrote a New York Times best-selling book about it (The Adsense Code)…

…pulling back the curtain so the rest of us can do what he has done.

Many who implemented his recommendations generated significant passive income which continues to this day.

This time, instead of reverse engineering a specific method of making money online, he instead has many of the top internet entrepreneurs in his sights.

• Why did they decide to start selling online?
• What were they doing before they startedselling online?
• Were there any specific, duplicatable qualities that made them successful?

If you’ve ever wished you could have a personal conversation with one of the top internet marketers and ask how they made the transition from “normal” life to Internet Marketing rock star, Joel has gone out and done it, and more.

He cornered over forty internet marketers and forced them to document how they began, what makes them tick…

And not only that, he dug deep and provided us with the rich background of the trailblazers who “laid the tracks” so the Internet, the Web, hypertext, and the browser –which we all take for granted now– could be developed, enjoyed and used in our businesses every day.

He’s given us the inside scoop on:

• The guy who predicted hypertext… in 1945?
• The first spam message, unleashed in 1982.
• The inventor of the modern browser, the “key” that makes internet marketing what it is today.

Joel takes us back to the “glory days” of dialup connections with 300 baud modems and leads us in a revealing romp to the present…

Providing keen insight into the mindset of those early pioneers … many of whom are still active in the marketplace today.

You can get your very own copy of this piece of Internet Marketing history on August 1: Joel’s new book, Click Here to Order.

With all the fervor of a tent-revival evangelist, Joel retells stories such as:

• How the Army helped Mark Joyner become a millionaire (read page 129 and see how he could have
• learned the lesson without the Army).
• Why Declan Dunn became known as “the online guy” (page 64).
• The event where the “Unknown Copywriter” was christened (were you there? And who is this mysterious
• person? Read page 79 to find out).
• The fourteen year old girl who started a simple website that will pay her way through college (page 86).
• One of today’s top marketers who walked out of a job interview at IBM because the interviewer didn’t
• like his tie (no joke…read about it on page 181).

If you’re one of the “gang”, get in line to get your copy. If you want to figure out how these “average Joes” learned how to turn their computers into ATMs, then you will definitely want to claim your copy of this book.

Click Here To Order is a front row seat to one of the year’s can’t miss shows.

You will want to grab your own personal copy as soon as it becomes available.

To get on the priority notification list, go to this website right now!

P.S. What are you waiting for? To get Joel Comm’s new book, where he blows the cover off of the Internet Marketers’ vault of secrets, click here.

It has probably been a week since John Reese’s Traffic Secrets 2.0 arrived via UPS. I ordered it through Stompernet (with some free bonuses!) after watching John’s first video promotion. I feel that it was an extremely good value for all the physical product. However, this morning I was on the forums for TS2 and was pleasantly surprised to find an active community already there!

So far, everything I have examined is high quality. The best part is that John is looking to continually improve this offering. (For example, he is going to put the lessons in mp3 format so that you can listen to the content away from your computer.) I completed the first disk and have started on the second. The whole course is built in an interactive manner so you can easily pick up where you left off, come back to review a lesson at a later time, or move straight to a topic when you need to.

There is a lot of material in this course. It will take some time to digest it and, most importantly, apply it. Now more than ever it is important that I put blinders on so I can concentrate and focus. As I wrote before, there are so many internet marketing experts out there. To accomplish anything, I need to apply myself to what I have purchased and not become distracted by other offers.

I will continue to post on what I learn and how it helps my business.

I do a simple thing to develop repeat customers on my e-commerce site, www.tenfoottable.com. I include a product brochure with free samples in each order I ship. This brochure is provided by one of my vendors, so I place a sticker on the back with our name, phone number, and web address. Here is the small mistake I made. The sticker is missing a “t” in the web address! A customer who wanted to reorder called me yesterday and asked if we had gone out of business because our website could not be found. The sticker said www.tenfootable.com when it should have read www.tenfoottable.com. Ouch! I thanked her for letting me know. We are fixing the remaining brochures. I only wonder how long it has been wrong and how much repeat business this has cost. It just goes to show that “small” mistakes can hurt too.