I find it interesting to watch focus groups. Guy Kawasaki moderated a panel discussion for the Revenue Bootcamp called Will anyone pay for anything? This is a group of teens and twenty-somethings and they were asked questions mostly about what they use online, with computers, or cell phones.   While most internet marketers will find it interesting, you really must watch it if you target this age group.

Free was definitely the price point of choice.  Here are a few observations that I recall from watching:

• All members of the panel loved GMail.
• Google is a trusted brand.
• They don’t click on ads unless made to. When clicked, they don’t buy.
• Several had hand-me-down cell phones.
• While all used it, most would not pay for Facebook.
• Not all used Twitter.
• They will pay for online services if their friends are there too and if there aren’t free options.

It is important to note that this was a small focus group and it would be a stretch to apply these conclusions to teens and early twenty-somethings universally.  However, these are important insights. Free and good, will attract them. It is hard to get them to pay beyond that.  I think that Guy got a little frustrated in that he didn’t find much they were willing to pay for!  You remember the lean years as a student, don’t you?

One of the basic problems you will have when starting out with internet marketing is learning what to do. On top of that is the need for a support structure to help you along the way. There are a lot of people on the net promoting “how to” and training products to teach you what to do. Some of these are good and some not so good. You also can’t trust the price tag to tell you what is a gem and what is not.

Many of these products also offer a forum or membership site to help you with support and questions. I have tried several of these and cancelled more memberships than I kept. It seems that so often once the sale is made, there is no more attention paid to you by the “guru” who owns the forum or membership site.

I’m here to tell you that there is a membership forum that is head and shoulders above the rest. It’s Lynn Terry’s SSWT Elite Forum. I stumbled upon Lynn Terry’s blog a little over a year ago and joined her Elite Forum last October. While I believe she would not accept the “guru” title, I’m here to tell you that she is a true expert in Internet Marketing. You can see for yourself by checking out the SSWT Public Forum.

There are several things that set the SSWT Elite Forum apart from the others.

• Lynn is active in the forum.
• Lynn hosts a brainstorming hour every Thursday for Elite members.
• The Elite community is outstanding. There are few internet communities like it!
• Many of the Elite members are experts in their own right. There always seems to be someone online who can address your problem.
• You can discuss your business ideas and challenges “behind closed doors.” The members (and Lynn) are there to help.
• It’s a great place to build your Internet Marketing network.
• Special deals (including many free items) for Elite members.
• The community gives you a built-in review committee to help you improve your projects.
• The price is right – only $27 per month!

I’m a big fan of the SSWT Elite Forum and recommend that you join up. You really don’t have anything to loose and success in Internet Marketing to gain!

Recently, I blogged about several steps I am taking to get focus for my on-line business. I’m eliminating distractions and concentrating on one thing.  The trouble is, I have two (or more) things I am doing and this is causing me to lose focus. I am having great success in eliminating distraction from email. I completed my website update. I got started with affiliate marketing.

There lies the trouble. I only got started, then I stalled. Why did I stall? Of course there are several reasons!

1. I took on a web-redesign project. I am really interesting in doing website upgrades, so that is why I took on the project.  Even that is slow-going – NOT GOOD. This has now become my top priority to finish.
2. I didn’t set aside a definite time to work on affiliate marketing. This will be done, starting with #1 above.
3. Farm-work and my regular job are busy right now.  Both of these will right themselves in due time.

As you can see, I am almost back to navigating some roadblocks, only this time it is not as serious. I believe that website upgrades may be part of my business plan, so this extra project is really worthwhile. I know that I can get back on track, I just need to focus. Lynn Terry posted a great blog about Staying Focused When You Work Online.  There is a lot of good advice in there!

I am in a period with my on-line business where I need focus. Part of what I need for focus is to eliminate distractions. One major distraction is email.  Over time, it is so easy to get on a lot of internet marketer’s email lists. (The money is in the list, right?) This happens in various ways: signing up for free stuff, buying stuff, and being spammed.  One thing that I am finding out, that the money is in your list.  When I get over-subscribed, then all these emails waste my time that I could put to better use making money.

I am taking a multi-pronged approach to eliminating this distraction:

• Deciding which emails I truly value.  These are not constant streams of email sales pitches, but rather provide me with useful information and tips within the email.
• Unsubscribing from emails that either I don’t recognize or that I have not found to be valuable.
• Marking spam emails. Some are true spam and others are spammy. By spammy I mean emails that don’t offer an opt-out, even though I know how they got my email address.  What else can I do when they don’t offer a means to unsubscribe?

This is what I will be doing, every time I work my in-box – eliminating distractions from email.

In my recent post, Now I can get going!, I mentioned as my next step is to create an affiliate marketing site. The first question that comes to mind is, “How do I do that?” I have subscribed to a newsletter from Dr. Andy Williams called ezSEO. I always liked Dr. Andy’s detailed and methodical approach to doing things and remembered that he had a course for creating fat affiliate sites in Wordpress.  Since I build all my sites using Wordpress, I thought I would check out Andy’s course to see if it could teach me how to create profitable affiliate sites.

His course is called Wordpress for Affiliate Sites.  It is a subscription course that costs $47 per month and runs for about five months.  It does have an option to purchase the entire course at once, but there are a couple reasons to subscribe monthly.

• Course modules are presented on a schedule of about one a week.  This is the right pace if you are doing this course on a part-time basis.
• There is a 14-day money back guarantee offered with the monthly option.  This is not available if you purchase the whole course.

On the flip side, if you are able to focus and do this full time, then purchasing the whole course might be right for you.

Each lesson comes with a PDF guide, video, and action plan.  Some lessons also come with a mind map. I just finished the first lesson. The PDF is 18 pages long, so it was easy to read in a short setting. The video is just short of 37 minutes long.  You can complete the first step on the action plan in about an hour. I did this today, Saturday, and then planned the remaining activities for the rest of the week.  Following this approach, I can make progress toward my goal every week!

I also want to mention that the quality of the materials is very good. You can definitely tell the skill, knowledge, and experience that Andy applied in making this course.  If you are wanting to setup quality affiliate sites, I definitely recommend that you give Wordpress for Affiliate Sites a try for the 14 day guarantee period.  I am going to see it through to completion.