One area that I am working on for Ten Foot Table is improving my conversion rate. Part of the solution is improving buyer confidence. I already show the SSL badge from GeoTrust to show that my store is secure. I also post the store policies for people to read and I intentionally made them simple. One new idea I had was to reference the good feedback I have earned as an eBay seller since 2002. I figure that I should get some credit for that 100% feedback rating!

So I searched for a solution and found a great free tool called AUCTIONFB. This tool displays a simple badge that shows your feedback rating, eBay user name, feedback score, and the date it was last verified. It works with several different eBay locales and has ten different color options. There is a registration process, but this is necessary. The tool needs to know your eBay user name and you also need an account so you can change settings later.

I added the widget to my right sidebar so that it displays below my other badges of trust. If you like, click over to Ten Foot Table and see how it looks.