If you own an e-commerce site that ships physical products, there is an easy way for you to improve your image. It is your shipping operation! Believe it or not, how you ship is one of the most tangible ways to connect with your customers. Think about online companies that you do business with. What is your impression of their packaging and speed of shipment? I would venture that some companies give you a positive impression while others, well, not so good.

I have chosen to make shipping a positive experience for my customers. Whether they buy through my eBay store or website, I focus on good packaging and fast shipping. I use USPS Priority Mail to do both. The Priority Mail boxes are both free and good looking. You can’t help but give a positive impression with these red, white and blue boxes when compared to the normal brown. Priority Mail also helps with fast shipping. You can ship anywhere in the U.S. in two to three days. With online purchase of postage you get a discount plus a tracking number. (Your customers feel better about their order when they get a tracking number.)

While Priority Mail helps with fast shipping, that is only half of the equation. I know that I have been frustrated by ordering online, then waiting days until the order ships. I make it a point to ship my orders out the very next day. I pack the items carefully and make sure the box is securely closed. (I also include some free product samples as a bonus.) I then order Carrier Pickup and wait for the mailman to pick up my packages.

Using these tips, you can give your customers a positive, fast shipping experience and improve the image of your online business.

One area that I am working on for Ten Foot Table is improving my conversion rate. Part of the solution is improving buyer confidence. I already show the SSL badge from GeoTrust to show that my store is secure. I also post the store policies for people to read and I intentionally made them simple. One new idea I had was to reference the good feedback I have earned as an eBay seller since 2002. I figure that I should get some credit for that 100% feedback rating!

So I searched for a solution and found a great free tool called AUCTIONFB. This tool displays a simple badge that shows your feedback rating, eBay user name, feedback score, and the date it was last verified. It works with several different eBay locales and has ten different color options. There is a registration process, but this is necessary. The tool needs to know your eBay user name and you also need an account so you can change settings later.

I added the widget to my right sidebar so that it displays below my other badges of trust. If you like, click over to Ten Foot Table and see how it looks.