I do a simple thing to develop repeat customers on my e-commerce site, www.tenfoottable.com. I include a product brochure with free samples in each order I ship. This brochure is provided by one of my vendors, so I place a sticker on the back with our name, phone number, and web address. Here is the small mistake I made. The sticker is missing a “t” in the web address! A customer who wanted to reorder called me yesterday and asked if we had gone out of business because our website could not be found. The sticker said www.tenfootable.com when it should have read www.tenfoottable.com. Ouch! I thanked her for letting me know. We are fixing the remaining brochures. I only wonder how long it has been wrong and how much repeat business this has cost. It just goes to show that “small” mistakes can hurt too.