It has probably been a week since John Reese’s Traffic Secrets 2.0 arrived via UPS. I ordered it through Stompernet (with some free bonuses!) after watching John’s first video promotion. I feel that it was an extremely good value for all the physical product. However, this morning I was on the forums for TS2 and was pleasantly surprised to find an active community already there!

So far, everything I have examined is high quality. The best part is that John is looking to continually improve this offering. (For example, he is going to put the lessons in mp3 format so that you can listen to the content away from your computer.) I completed the first disk and have started on the second. The whole course is built in an interactive manner so you can easily pick up where you left off, come back to review a lesson at a later time, or move straight to a topic when you need to.

There is a lot of material in this course. It will take some time to digest it and, most importantly, apply it. Now more than ever it is important that I put blinders on so I can concentrate and focus. As I wrote before, there are so many internet marketing experts out there. To accomplish anything, I need to apply myself to what I have purchased and not become distracted by other offers.

I will continue to post on what I learn and how it helps my business.

I do a simple thing to develop repeat customers on my e-commerce site, www.tenfoottable.com. I include a product brochure with free samples in each order I ship. This brochure is provided by one of my vendors, so I place a sticker on the back with our name, phone number, and web address. Here is the small mistake I made. The sticker is missing a “t” in the web address! A customer who wanted to reorder called me yesterday and asked if we had gone out of business because our website could not be found. The sticker said www.tenfootable.com when it should have read www.tenfoottable.com. Ouch! I thanked her for letting me know. We are fixing the remaining brochures. I only wonder how long it has been wrong and how much repeat business this has cost. It just goes to show that “small” mistakes can hurt too.