Life has been very busy so blogging has been light. I am getting to the point where I can start blogging again. One thing I have been thinking about is the merits of niche marketing. Conventional wisdom, on the web, is that successful websites are targeted to a particular niche. I am thinking about pursuing a strategy of combining multiple niches in one site, effectively creating a “multi-niche” e-commerce site.

Today my e-commerce website, www.TenFootTable.com, is most successful in selling Celtic Sea Salt. Some of my plans are to expand the marketing of related items on this site. Salt, while a good seller, is a low-margin product. I want to create cross-sell opportunities for higher-margin sales. This fits well into the niche marketing concept.

It is appealing to add unrelated (to salt) items to sell on the same website. My main reason is that as a small operation it is time consuming to maintain multiple websites and the associated back-ends and/or business entities. Our business is also a family business. As a family, we have varied interests. Is it possible to market to many niches in one website? It will be interesting to find out.